Wantedness: How the airlines not only know their customer, but actually use the data…
and how you can do it, too


Wunderman shares a vision of what good CRM looks like through the example of the airlines. The airlines have the means to understand their consumer, and then take that knowledge and apply it via customer service, partnerships, pricing, and more. The class will show us how we can learn from this methodology for transformation and how we, the brands, can own the relationship. It’s all about Wantedness.