Transforming Ford: Creating a Connected Consumer Experience
Taught by VML

The way people move is changing and the industry is being disrupted. To stay ahead of the curve, Ford is on a journey from an automobile company to an automobile and smart mobility company. As an integral member of a broad WPP team, VML has been part of the transformation process. This is the story of creating a connected consumer experience for Ford – from mobile through to store and beyond. You will get insights into a rapid innovation process that spanned the world, and take away valuable lessons for any business that is experiencing the forces of change (and isn’t that every business)?