CEO, North America, Wunderman
With over 25 years of global experience, Seth brings to Wunderman and its clients, strategic thinking, dynamic leadership and a history of innovative solutions that produce results. Seth has a wealth of knowledge in advertising, media, integrated marketing and technology as well as a successful record as a team builder.
Seth spent the last two years at R/GA, first as Managing Director of the NY office and then President, R/GA US. Seth was also the global chief client services officer where he was responsible for several global capabilities, including: client services, analytics, planning, CRM and media . Seth supported clients such as Samsung, Nike and Verizon. Under Seth's leadership, R/GA NY won 29 Lions and 2015 Agency of the Year at the Cannes Lions International Festival.
Before R/GA, Seth was the CEO of CRM365, a platform-based start-up focused on using data to deliver more relevant content to consumers across key clients within the Publicis Groupe.
Prior to that, Seth spent 12 years at Digitas where he served as Global Chief Marketing Officer. He was the lead architect of the Digitas client diversification and growth strategy where he helped to double the agency's revenue in less than 5 years. Seth was also responsible for managing the agency's value proposition, leading the marketing, media, technology, and strategy & analytics capabilities.
Seth returns to Wunderman, where he served as an SVP, account director from 1992-2000. During his tenure, he led efforts on American Express, Nabisco and Astra Zeneca.
2007, Seth was named to Advertising Age's 40 Under 40 list. A graduate of Syracuse University, he serves on the advisory board of the S.I. Newhouse School of Public Communications and in 2015 was a “50Forward” honoree; an acknowledgement of the accomplished graduates of the last five decades whose success and loyalty are the cornerstone of the Newhouse brand.