Amazon Black Belt Master Class: Best Practices for Maximizing Customer Engagement and Revenue on
Taught by POSSIBLE

In this class, we will go beyond the basics of succeeding on Amazon. At the end of this session you will come away with a set of questions, frameworks, examples, and options to apply strategically to your Amazon relationship to help you meet your commerce and brand goals. Beyond content best practices and optimization, we will consider how to optimally evaluate and manage your digital shelf presence holistically, organic and paid together. Beyond sales, margin, and search rank, how
do you assess the presence and health of your brand
on Amazon? We’ll share our perspectives and real-world examples on how client organizations best organize to address Amazon and on how you can set and evaluate your investment in Amazon merchant and media programs. We’ll explore the role of selling on Amazon
in addition to or instead of selling to Amazon.