Making What's Next: Influencers. From Conversation to Commerce
Taught by MIRUM
With more shoppers than ever trusting recommendations within their content ecosystems, social influencers have played a significant role on how brand conversations take place. However, as shopper journeys continue to be reshaped and owned by the shopper themselves, there is an untapped opportunity to leverage these influencers to ignite commerce action.
Please join MIRUM Shopper in an open discussion as they share new trends, insights and theories of how organizations can rethink the role of influencers in your plans.
Attendees will leave this masterclass understanding the advantages of a cultivated influencer network, the latest eCommerce trends along with helpful every day tools to help you to craft better commerce-driving influencer programming.