Aligned on Planning for Retail Agility: Moving at the Speed of Culture

Mindshare will drive a provocative presentation on the changing retail media landscape and the need for clients to be more adaptive with their retail media placements. This presentation will include an introduction on where we are at the moment of retail media and a full presentation of Mindshare’s Planning for Agility (P4A) approach, which is our unique process to empower brands to move at the speed of culture and consumers.