Wow Your Audience: Understanding, Buying, and Optimizing in a Clickstream World
Taught by Jumpshot
New data sources have become available that provide the ability to generate a deeper understanding of audience behavior - not just browsing activity but 2nd-party transactional data across any domain. Learn how to action this audience data throughout the entire customer lifecycle. From analyzing online behavior to creating conquesting audiences in bidding platforms to optimizing campaign performance, Deren Baker, CEO of Jumpshot, will lead a conversation regarding using clickstream data to increase your ROI and grow your customer base.
Thousands of people who requested a car quote from a local dealer
Product level purchase data of 200 high end brands from Armani to Zegna
Detailed consumer actions across numerous verticals, including automotive, travel, eCommerce and more