Global CMO, Wunderman
Jamie Gutfreund thrives in uncharted territory. As Wunderman’s global chief marketing officer, she is passionate about translating the complexities of data and technology to show clients the power of insights-driven creative to engage and inspire the modern consumer. Jamie is responsible for Wunderman's corporate brand marketing and communications with a special focus on highlighting the work of the agency's 7,000 creative thinkers, data scientists, strategists and technologists across the globe.
Helping brands leverage emerging technology has long been a key focus for Jamie. A pioneer who quickly understood the Internet’s power as a marketing channel, Jamie helped launch Prodigy as the first Internet-based online network. She also produced original content and generated revenue for Microsoft working with brands new to digital advertising, and was part of the Expedia team that executed an IPO from Microsoft to become an independent public company.
Jamie built a successful research and consulting practice within Creative Artists Agency around the Cassandra Report, the leading ongoing study of emerging trends and youth culture. She is now a recognized expert on millennial and Gen Z consumer behavior.
A dynamic public speaker, Jamie shares her unique point of view at global events including CES, The Future of Storytelling, Google's Think Retail conference, the Milken Institute Global Conference, and Marketo's global sales conference. Named as one of ELLE Magazine's leading women in business, Jamie also writes about consumer marketing strategies for publications such as Advertising Age, The New York Times, Forbes, and The Wall Street Journal.