The Experience Signature: The Fusion of Brand-Led Physical, Human and Digital Touchpoints
Taught by FITCH
While it’s important to offer a connected and cohesive experience, not all touchpoints are created equal – however, they should be in harmony so that true distinction and differentiation can be achieved. FITCH calls this differentiation an “Experience Signature” – a unique combination of brand-led Physical, Human and Digital touchpoints oriented towards future customers. Please join FITCH as they lead participants through an immersive Experience Signature Master Class using brand scenarios filtered through their PHD framework. Attendees will have the option of entering their “creations” into a competition to win an Experience Signature workshop with FITCH.