Head of Shopper Marketing, WPP
Carl Hartman is the CEO of Geometry Global North America, as well as the WPP Team Leader for Kimberly-Clark. He chairs the team leader shopper marketing task force and sits on the digital task force in addition to sitting on the WPP Data Alliance steering committee.Carl also is the Head of Shopper Marketing for WPP, working to build customized solutions for new business opportunities in the growing shopper space globally. Carl began his career in advertising with Young & Rubicam, where he ran accounts across the Young and Rubicam brand family, like Colgate, ABB, KFC, the Star Alliance and Burger King. He was also Chief of Staff to two Young and Rubicam Brand CEO’s and was an elected member of the Young Lions Leadership group. With the fragmentation of media and the growth of digital communications, Carl transitioned into media serving as Director
of Integration for mediaedge:cia (MEC) and running several accounts, such as Cadbury, Energizer, Schick and Playtex, and playing a role in MEC’s Agency of the Year accolades.