Convergence for Conversion
Taught by Barrows and Rockfish

The path to purchase is no longer linear. Innovation is responsible for the complete disruption of shopper behavior and shopping experiences as we once understood it. Thanks to leaps in mobile connectivity, the explosion of eCommerce and advancements in tech, the digital revolution has blown the path to purchase to smithereens. To be an effective marketer or retailer today you must lean in with innovation to provide value, utility and access for today’s always-connected consumer - on their terms. This means anticipating trends in shopping behaviors, meeting connectivity needs everywhere and anywhere, and providing shoppers full access to the full breadth of category and brand offerings. In this interactive session Barrows and Rockfish will explore today’s fast-changing shopper behaviors and how the convergence of connected commerce will enable retailers and brands to unlock exponential growth.