Effective Personalization in a Real-Time World
Taught by Valassis

Inspiration and practical advice for capitalizing on new marketing opportunities made available by the application and activation of consumer data.

Delivering delightful and seamless experiences that anticipate your most valuable customers’ needs is no longer just “nice to have,” it’s fast becoming expected. And at the heart of these dynamic, personalized experiences is a detailed understanding of who your customers really are using: purchase intent, location history, media preferences over time, and much more.
In this masterclass, we will discuss how brands can deliver on these expectations by connecting data to a flexible omnichannel ecosystem that enables action on the insights.

What you will walk away with: A vision for the data, platforms, and expectations needed to build a full-life view of your customer over time.

Use cases for how brands seamlessly connect and activate their customers across marketing online and offline channels.

Motivation for measurement that proves and improves the value and performance of every channel and campaign.


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