When good brands meet real people, great things happen
Taught by Target

Learn how Target’s first party data and enhancements in holistic measurement have changed their digital media strategy and how they are making that available to their partners to do the same.

Target uses data from their 1,800+ stores and Target.com to make better merchandising and marketing decisions.  Their ability to activate against these insights and close the loop from online to offline continues to grow as they expand into more digital spaces where they can measure success.  This power of reaching real people with relevant advertising has resulted in Target’s most successful marketing campaigns.

In this Master Class, learn how Target’s first party data and enhancements in holistic measurement have changed their digital media strategy and how they are making that available to their partners to do the same.

What you will walk away with: Gain actionable insights around how to drive stronger outcomes by using good data to connect your brands directly with real people.

 

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