John Baker.png

John Baker
Mirum, Global Chief Marketing Officer

John has been working as a digital marketing specialist in agencies for about 20 years and believes passionately that technology can change marketing for the better.  He started in 1995 at a little digital agency called Modem Media as an MBA intern and never looked back. His career has allowed him to really see how agencies work across direct, digital, advertising and sales promotion and how these teams build their clients' businesses. 

He has worked in New York and London and has held global roles helping clients source teams to support their digital transformation. John has been with Mirum and J. Walter Thompson since 2010. As part of the JWT Global Digital team, John helped drive the creation of Mirum, and today is the Global Chief Marketing Officer. His focus is helping to build the business, shaping how Mirum works with partners and driving digital strategy for clients. As a regular industry speaker, he has been a cyber jury member at Cannes and worked with the DMA and IPA on councils at different times.