Bringing shopper marketing campaigns to life with store-level data and analytics.
Taught by Mindshare
The Session will cover how Shop+ is working with RSi Ansa to pioneer the usage of in-store data to develop more efficient shopper media campaigns that drive sales.
Stop wasting shopper media investment! This session will cover how Shop+ is working with RSi/Ansa to utilize store level sales intelligence such as POS and inventory data to better plan, target, optimize and measure media campaigns. In this session we will cover how the agency uses this new shopper media tool, a look into how it works and optimization highlights of 2017. We will also discuss what is coming for 2018.
What you will walk away with: The ability to take the guesstimating out of setting shopper media budgets and eliminate waste!