Lead Shop+ Mindshare, NA
Over the course of his ~18 year career in marketing, Joe Migliozzi has worked in a diverse range of categories including tech, wireless telecom, CPG, Spirits, insurance, and luxury goods. A 12 year veteran of Mindshare, he is currently the Lead for Shop+ NA for Mindshare.
In 2014, Joe was charged with founding and building out Shop+, Mindshare’s retail media unit. Shop+ covers complete client solutions from communication planning to execution driven by consumer insights and data.
Joe started his career at Ogilvy and Mather (which was later merged with the media operations of JWT and rebranded as Mindshare),working on clients including IBM, Nextel-Sprint and Unilever in multiple digital and strategic senior roles. Joe has played a crucial role at Mindshare in developing specialty digital services including social, mobile, e-commerce and digital shopper marketing for most of the NY clients.
Joe is actively involved in talent development at Mindshare through mentoring and training programs. He is also a prominent member of the NY digital community and is regularly quoted in Advertising Trade and other publications.