Shopper Marketing Dollars Go the Farthest… And We Can Prove It!
Taught by Geometry Global
We will review our recommended process to Shopper Measurement to determine the direct impact shopper marketing has on sales:
Establishing key metrics upfront, tracking progress through campaign reporting, measuring unique financial & shopper impact, and optimizing/predicting future impact.
We will share best in class case studies of successful shopper marketing measurement, both overall and compared to other investment vehicles.
What you will walk away with: A better understanding of how to measure the impact of shopper marketing dollars to get more out of every marketing dollar spent, and be able to justify why organizations should place their bets on shopper. If you do not measure your campaigns, you can’t assess what worked and what didn’t to ensure future improvements in performance.