Unlocking the Power of Place: the Future of Location Marketing for Retailers
Taught by Foursquare
Thanks to the ubiquity of mobile devices and the fact that more than 90% of consumer spending still happens in the real world, retailers face a new paradigm when it comes to location data and what it means for consumer strategies. Join Foursquare to learn how location intelligence is used by leading brands to drive different business results. In this master course, you and your peers will be presented with a business scenario where you'll determine how location plays into your brand’s marketing mix and discuss what it takes to succeed in the mobile space.
What you will walk away with: Actionable location strategies for audience targeting, measurement, predictive analytics, real world insights, app engagement, and real-time marketing.