Acquiring Valuable Consumers in a Crowded Marketplace
Taught by Adobe
Growing your target consumer base as inexpensively as possible is your primary goal. Creating valuable audience profiles that can quickly be grown requires rich 1st party data that can be amplified with look-alike modeling, 2nd party data from partners and the purchase of 3rd party data. Adobe helps its customers tackle these problems and use their owned, shared and purchased data in a meaningful, competitively differentiated way. Ad Tech and Marketing Tech must converge to deliver personalized end-to-end digital experiences for these high-value prospects. Only the Adobe Experience Cloud can bring together these two types of technology to effectively boost consumer acquisition.